Don Randall, the person who named Fender Stratocaster has died of age-related causes. He was 91 years old. Randall was the driving force behind the brand’s success of the popular guitar model and led Leo Fender’s company to the top.

He came out with the Broadcaster name in 1950 which was Fender’s first commercial guitar and later renamed it to Telecaster due to a trademark dispute with another company. He then came up with the name Stratocaster for Fender’s newest guitar in 1957.

The Strat is one of the most commonly used electric guitar and can be heard in many historic recordings.

Fender also produces Stratocasters under the Squier brand in China, Indonesia and India at lower cost than Fender-branded models. While Squier Stratocasters are predominantly inexpensive versions of Fender Stratocasters, some models are also unique to the Squier brand, such as the OBEY Graphic series or Hello Kitty series. They also offer a starter kit through Costco, Target and other retailers, which comes with a budget Strat under the name Starcaster by Fender, which comes in standard and deluxe pickup configurations.